China’s home facial and body beauty device industry has evolved through stages of exploration, expansion, and intense competition, and is now entering a phase focused on brand development. In this new stage, the key driver of consumer purchases is shifting from marketing efforts to product quality. As a leading brand in anti-aging beauty devices, Jmoon has excelled by focusing on both product innovation and brand strength since its inception, enabling it to take the lead in a highly competitive market. What has Jmoon done right, and how can its approach serve as an example for other brands?
