Yezi Li, Digital Innovation & Service Director for L’Oréal North Asia. Specialising in branding, 360 marketing communication, digital innovation, and digital transformation. Over 15 years of extensive experience in integrated marketing communication in the UK, the US, China, and Japan. Brand portfolio widely covers cosmetics, fashion, entertainment (film & music), and FMCG.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
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