Rafeol Liu joined Banyan Group in Feb 2024 as Senior Director of Marketing and Digital Transformation, and is responsible for building a world-class marketing function, driving digital innovation and spearheading e-commerce operations.
Rafeol is a seasoned marketer and digital expertiese with 16 years exeprience across multi industries., with a track record in exellent E-commerce performance, launching new innovation, and delivering ground-breaking marketing campaigns.
Prior to joining Banyan Group China, Rafeol served as the Director of Digital Marketing & E-Commerce for the Greater China region at InterContinental Hotels Group (IHG). During his tenure, he achieved remarkable milestones and played a pivotal role in driving business growth, digital innovation, and social media engagement. Before IHG, he had FMCG marketing experience with Unilever and General Mills.
Rafeol holds a Bachelor of Advertising, from Fudan University, China.
