Allen Liu rejoined Fonterra this year as Head of Marketing for Greater China Consumer Brands, and is responsible for leading the Consumer Brands marketing team to build the stronger brand and portfolio strategy for China brands business.
Allen is a experienced marketer in the dairy industry. In the past two years, he was the marketing head of Mengniu cheese division. During 2019 to 2022, Allen also worked in Fonterra and lead the UHT & Dairy Foods business. Allen started his career with Unilever Management Trainee.
