Hasan Boylu is a shaper, consumerist, and dad with over 25 years of global business experience. Throughout his career, he has worked at world-leading brands, focusing on innovation, product creation and merchandising, design, and enhancing consumer experiences. Hasan currently leads the APAC market for Vans product at VF Corporation. The majority of his professional journey has been at Nike, where he honed his expertise in crafting impactful brand strategies and driving market growth. His career also includes key roles at Converse.

Hasan started his journey in e-commerce back in 2000, gaining early experience in digital transformation and consumer engagement. With two Master’s degrees from Germany, he combines his engineering background with a passion for storytelling and marketing, making him a dynamic leader in the industry. He has lived and worked in major markets across Europe, the USA, and China, enriching his perspective as a true global citizen. Fluent in several languages, he thrives in diverse, cross-functional environments, adeptly navigating different cultures and business landscapes.

Beyond his corporate responsibilities, Hasan is deeply committed to mentoring and supporting startups, as well as contributing to various community initiatives. He is a strong advocate for leveraging education and physical activity to foster healthier, more sustainable communities.

When it comes to innovation, Hasan believes that “Innovation is oxygen.” His approach is centered on creating meaningful consumer experiences that are both intellectually engaging and emotionally resonant.