Jolene Shang, the Chief Marketing Officer at Zendure, has accumulated rich experience in various areas of international marketing before joining Zendure, including public relations, entertainment marketing, retail marketing, and sports marketing. She previously served as the Global Head of Public Relations and Senior Director of Global Communications at TCL, the representative for China at the United Nations Educational, Scientific and Cultural Organization’s Peace Centre, and the Director of Global Affairs at the US-China Friendship Association. Jolene focuses on applying strategic thinking to formulate marketing strategies for Chinese brands going global, with a primary focus on responding to the target audience, shaping brand awareness and recognition. She has a wealth of professional experience in the field of Chinese brands going global and is committed to building a trustworthy Chinese brand.
