Keerthi Kumaravelu is the Group Director of the CRO Office and Data Transformation at Dyson, headquartered in Singapore. With over 15 years of leadership experience at MNCs such as Procter & Gamble, LEGO, Electrolux, and Zespri, she is known for seamlessly integrating commercial acumen with deep technical expertise. A visionary in direct-to-consumer models, digital, data, and AI-driven transformation, Keerthi has spearheaded pioneering initiatives that leverage data to enhance business performance, accelerate growth, and sustain a competitive edge in an ever-evolving global landscape.