Axel Adida is a seasoned digital leader with a passion for igniting growth. From his childhood fascination with technology, Axel has built a remarkable career transforming businesses at industry giants like L’Oréal, Sanofi, and BCG.
At his current position as Chief Digital Officer at Beiersdorf, Axel thrives on driving digital consumer connections and leveraging technology to serve Beiersdorf’s iconic brands like Nivea and Eucerin. He’s a data wiz, wielding analytics and AI to craft precision marketing campaigns and drive eCommerce success.
Beyond the digital realm, Axel embraces creativity. A musician and art enthusiast, he brings a unique perspective to brand building.
