What is the Origin of marketing? How has P&G sustained its success and longevity for 187 years, navigating through market cycles? As GDMS celebrates its 10th anniversary, P&G will reveal how to anchor the origin of brand marketing, raise the bar on consumer insights, and achieve continuous growth for both the brands and categories through innovations. While methods of brand building may change with the times, key vectors of building great brands remain timeless. Join us at GDMS to explore the untapped potential for growth in the VUCA market environment.

As one of the largest comprehensive content information service platforms in China, Douyin is supporting a huge business scale and inspiring more new business possibilities. As more and more brands begin to take the lead in Douyin’s business, Ocean Engine is deeply coordinating marketing and operations to promote brand omni-channel business growth. Therefore, Xu Jia will share Ocean Engine’s thinking, marketing cases in various scenarios, and the latest traffic opportunities on the platform, hoping to help you find new ways to grow your business.

The Chinese market is changing rapidly. The emergence of many brands has led to intensified market competition. While consumer demand is becoming increasingly diversified, products are becoming more and more homogenized. Therefore, for traditional nutrition and health brands, it is necessary to explore innovation points from the form or usage of the product. How do traditional nutrition brands respond to these changes in China? How can foreign brands truly achieve emotional and commercial win-win with Chinese consumers? How do digital tools drive business growth for foreign companies in China? Haleon will start from the localized operation model and bring new thinking.

In the past year, the external macro-consumption environment has been characterized by overall slow recovery and obvious industry segmentation, with various industries facing different degrees of pressure and challenges, and the demand for enterprise cost reduction and efficiency enhancement has continued. Online and offline through, brand and channel joint public and private feedback of the omni-channel business model is an effective solution to the consumer shift period, has become the consensus of many retail enterprises. How to do offline business? How to break the top of the flow? How to find new opportunities? Tencent Smart Retail will combine the pain points of brand operation and bring a new strategy for the whole domain layout.

Today’s Chinese consumers are increasingly focused on internal needs and the expression of self-worth. They no longer merely follow brand ambassadors and advertisement content passively but seek brand communications that resonate with their personal emotional values. They aspire to form deep emotional bonds with brands. During the Paris Olympics, Li-Ning’s 「In My Name」 integrated marketing campaign redefined and revitalized the brand’s essence. Inspired by the story of its founder Li Ning, the campaign linked the brand’s motto 「Anything is Possible」 with each consumer’s personal journey. This connection allows consumers to fully experience Li-Ning’s cutting-edge technology and products 「In My Name」, cheer for Chinese Olympic athletes’ achievements 「In My Name」, participate in sports「In My Name」, and create their own stories and moments of brilliance through their engagement in sports.

Xiaohongshu, as the gathering place of diversified lifestyles for more and more users and the encyclopedia of life for more and more intergenerational people, has continued to lead the development of many consumer trends, such as “emotional healing”, since 2024, based on its unique grass-planting attribute and diversified user population, and driven by the friendly and trusting community atmosphere and content mechanism. The community is friendly and trusting, and the content mechanism has led to the birth of many consumer trends such as “emotional healing”. How to find the latest consumer trends in Xiaohongshu and seize the emotional ignition point of consumers? How to realize a more efficient transformation of brand grass-planting in the whole region? In this year’s GDMS, Xiaohongshu will bring their answers.

In today’s content-saturated and increasingly complex marketplace, the fusion of creativity and intelligent technology is transforming how brands engage with their audiences. This keynote will explore how to navigate these challenges by leveraging innovation to create compelling stories and immersive product experiences that resonate deeply with consumers. You will gain insights into building powerful brand narratives and fostering meaningful connections, all while adapting to a dynamic and ever-changing market environment.
Join us for a concise overview of creativity, marketing, and AI, where you can explore essential strategies and fresh perspectives to help you thrive in this evolving landscape.

With the rise of retail media and Generative AI, marketers now stand at the intersection of marketing, media, and commerce, with their roles evolving beyond traditional boundaries. In this session, hear from Mondelez International’s Global Vice President about their journey from “Personalization @ Scale” to “Empathy @ Scale.” Discover the critical actions that today’s marketers need to take to succeed in the future of marketing and commerce.

DeepZero is excited to present six compelling case studies at this conference, highlighting our decade of industry experience. We will demonstrate how we leverage digital product systems and advanced algorithms to drive business growth for leading clients in FMCG, retail, cosmetics, automotive, and luxury goods. Our focus will be on the innovative use of “data-driven advertising” for customer acquisition and best practices in personalized engagement with our market-leading products to enhance user lifetime value. These case studies will illustrate how brand owners can effectively utilize their business data to identify exceptional solution providers in the dynamic digital marketing landscape.

Pursue the ultimate ROI has led to the increasing trend of marketing content creation on performace-ads materials. While chasing direct conversions indirectly resulted in a blurred brand image and reduced user stickness. Establishing a firm brand presence through good content, to win the overflow of traffic value and user value, is a crucial method for brands to achieve high-quality growth.

Macroeconomic conditions are declining, but micro-level opportunities still exist. With consumer confidence index trending downward, where are the opportunities in the consumer market? Nint delve into opportunities hidden within scenarios from an omni tagging science perspective. By leveraging big data insights to segment categories, we identify growth tracks within scenarios and directions for scenario refinement. Nint uses AI tagging to break through ‘scenario’ challenges, forming a methodology for product innovation. With practical cases in food, beauty, and more, we demonstrate how multi-dimensional tag combinations can uncover opportunities for product innovation, lock in scenarios, enhance audience penetration, and increase the success rate of new products

Visa aims to build brand trust in the Age of AI leveraging decades of global travel data that provides insight into understanding consumer behavior, needs and trends. As consumers demand more from brands, Visa emphasizes the importance of trust, security, and personalization in payment transactions. To keep ahead of the pace of change, Visa shares the pivotal role of generative AI in enhancing trusted brand experiences, media planning, and content creation.

2024 is a year full of turbulence. The marketing ecosystem is complex and diverse, with channel expansion and technological innovation that should drive brand growth. But in reality, many brands are facing growth bottlenecks and intensified competition.
Media platform roles have changed from traffic suppliers to traffic competitors. In the current market environment, if one blindly pursues speed and conversion efficiency, it will neglect the core driving force of brand growth and restrict long-term development.
How do successful brands maintain steady growth in the overall environment? What are the paths and strategies behind them? This time, we will explore together to find new paths for the brand’s continuous growth.

In today’s digitally converged economy, brands must evolve to stay relevant, leveraging data insights to deliver tailored consumer experiences and seamless interactions across diverse platforms. This keynote explores how digital convergence and data can be transformed into actionable strategies, offering brands a competitive edge. Discover how to build brand power by placing consumer centricity at the core of your strategy, creating unified touchpoints, and optimizing digital interactions. From actionable insights and effective customer engagement strategies to driving meaningful growth and enhancing brand strength, learn how to harness the full potential of data and digital convergence to shape the future of brand building, relevance, and growth.

Digitization is revolutionizing entire industries, and the automotive sector is no exception. Porsche views these changes as opportunities to be explored and utilized. In this keynote speech, Joseph Zheng, CEO of Porsche Digital China, will share insights on how to differentiate customer experiences through digital products. The presentation will cover key insights such as providing personalized experiences throughout the customer journey, optimizing product operations through in-depth analysis of customer behavior data to better predict/meet their needs, and collaborating with business units to achieve business goals and enhance customer satisfaction. Additionally, the discussion will delve into how data drives the continuous improvement of digital products and how data insights can be leveraged to enrich user experiences.

As the market becomes increasingly mature, it is particularly important to explore the demand of segmented markets, which may be a new way to tap into the blue ocean market. Let’s explore this path together from the fragrance category.

Satisfying oneself with saving money, seeking low-cost substitutes, and consuming for emotions and experiences… The underlying truth behind consumer segmentation is that the Chinese consumer market is entering a new era of consumption—the era of differentiated needs. In this context, how can emerging brands accurately capture consumer psychology while seizing the dual opportunities of consumption upgrading and downgrading? Moreover, how can they establish a deep connection with their target consumers through refined demand management in the rapidly changing market, thereby achieving the brand’s lasting appeal?

Behind the 2024 consumer trends, there is a prominent emphasis on consumers’ relentless pursuit of experience. In the face of new demands, new models, and new trends, the consumer market is also presenting new opportunities and challenges. Only brands that accurately capture consumer demands can continue to stand out in the wave of new consumption, and also we believe the brands and consumers will work together in new ways to deal with uncertainty.
Good marketing focuses on the product as the key point of dissemination. Chi Forest always adhere to the mission of loving this world with good products and actively create opportunities to communicate with young people.

As a 30-year marketing professional with both strategic branding insights and extensive entrepreneurial experience, Angel will share from a business and branding perspective why IP is a new growth tool in the era of low economic growth, how enterprises can formulate their own IP strategies, and how entrepreneurs and executives can build their own IPs on short video platforms to empower their brands. More importantly, they need to integrate their IP strategies into the overall branded growth strategy. At the same time, brands should make corresponding preparations to prevent or mitigate crisis events.

China’s home facial and body beauty device industry has evolved through stages of exploration, expansion, and intense competition, and is now entering a phase focused on brand development. In this new stage, the key driver of consumer purchases is shifting from marketing efforts to product quality. As a leading brand in anti-aging beauty devices, Jmoon has excelled by focusing on both product innovation and brand strength since its inception, enabling it to take the lead in a highly competitive market. What has Jmoon done right, and how can its approach serve as an example for other brands?

XIAO GUAN TEA·Masterpiece, XIAO GUAN TEA opened the branding path of the tea industry with its high-profile master and small can strategy, and quickly became a phenomenal brand in the tea industry. Today, XIAO GUAN TEA has once again launched a new strategic upgrade of “dare to guarantee authenticity” based on the master’s work, and has opened up channel franchises on a large scale against the trend. The strategic thinking behind it is revealed for the first time.

By 2024, the benefits of online marketing and the red ocean effect will become apparent，and the scientific integration of offline scenes and online traffic has become a trend. Hellobike, leveraging its expertise in smart hardware development and comprehensive coverage of two- and four-wheel transportation, excels in online-offline marketing.
In terminal marketing，companies are keen to find business growth opportunities and consumers want new experiences. Gerry Guo, Hellobike’s Commercialization GM, will shed light on these prospects, providing fresh insights into new marketing experience in travel track. Let’s anticipate the promising future ahead.

Healthy light food brand DUJOSOO targeting niche light food tracks,explodes to create over 1 billion in online revenue. Now,in the face of the market environment of customer downgrading,DUJOSOO made a set of the mathematical combination of problem solving method,from the track selection questions,team judgement questions,product mix questions,market chain questions,and other directions to elaborate: the brand is how to crack the growth of the market growth of the involution,to achieve 1 billion+ steady growth in revenue generation.

With the deepening of consumption upgrading, the maternal and infant market is showing new consumption characteristics of refinement, high-end, and experiential. Under this trend, how can newpage accurately grasp the needs of the new generation of parenting families, find the right track, innovate categories, and do the right positioning? In the face of intensified market competition in the future, what kind of new growth path does newpage plan?

In the face of the logic of business operation, all marketing and brand logic must first serve the essence of business operation: to form a competitive advantage, exert the competitive advantage, and maintain the competitive advantage. In GDMS, Xiaomasong will start from the essence of customer needs, break the deadlock, resolve long-standing challenges faced by enterprises when expanding product categories, unravel the mystery of “whether and how to expand product categories”, and identify the optimal strategy that not only meets customer needs but also drives company growth.

As the new era of consumption dawns, the consumer landscape is evolving rapidly. With the rise of the post-2000s generation, consumer needs are shifting, driving a faster-paced market transformation. The emergence of domestic brands, new regulations, and evolving channels present both challenges and opportunities for emerging brands. How can these brands effectively understand and respond to the consumption trends of this new demographic? By focusing on product innovation, scenario-based marketing, and content strategy, they can build new organizations and models that prioritize a consumer-centric approach, successfully navigating the dynamics of this new market environment.

In this era of information explosion, new technologies and concepts emerge in an endless stream. What we need is not only to accept new things, but more importantly, to be able to find a position that suits us in the changes. Having experienced ups and downs together, what is the trend of the new consumer market in 2024? What opportunities can be explored in the new consumer market? Let us look back and look forward to the new development pattern of emerging brands in 2024 from the perspective of investment institutions.

Durable consumer goods such as cars have long formed many inherent brand marketing models. However, SGMW can find a new way by understanding the needs of the new youth population, interacting and communicating with users on social platforms, and co-creating content with users, and finally achieve a breakthrough in the population and marketing. Only by continuously connecting with users can we finally form users’ deep trust in the brand. How to continuously explore new service content and make up for service shortcomings around the needs of new youth users will become a new topic.

There is a close relationship between the product quality and population growth. In the highly competitive market environment, high-quality products can help brands stand out. Establishing a differentiated competitive advantage not only helps attract new users but also increases market share to some extent. How can we build a solid brand image and reputation to win consumers’ trust? How can we make product quality get good reputation? And how can we maintain the brand’s continuous development and innovation capabilities?
Zhu Lei will present methodologies for enhancing population stickiness and grasping the essence of population growth.

In the new era, the younger generation is gradually becoming the core consumer force in society. How can home customization brands coexist with change and establish emotional communication with consumers? How to restructure the entire marketing chain of products, markets, brands, etc. with a consumer-centric approach and break free from industry-driven competition？
SuoFeiYa as a leading brand in the industry, has served millions of homes. Through its accumulated experience and iterative development, Morning Wang will share the path of marketing transformation in the face of new opportunities, and finding new ways to drive corporate growth.

In the rapidly evolving consumer market, traditional brands face both challenges and opportunities. Particularly with the rise of new young demographics, national brands must find a way to leap out from the depths of traditional manufacturing, embracing change with a youthful attitude and leading the industry’s future. Macro, as a pioneer in China’s water heater industry, continues to redefine its brand image and set an innovation benchmark in an increasingly competitive market. For a brand to secure a place in the minds of consumers and truly transform national brands, it relies on a robust positioning methodology.

In the wave of the internet, how can a rising baijiu brand utilize the new consumption power to become friends with the new generation of consumers? Guizhou Xijiu-Zhijiao Baijiu adopts a three-step branding strategy. Through a integrated strategy, it creates a series of immersive experiences for the new youth, positioning the brand as the most entertaining, informative, and heartwarming internet companion in their lives. In this journey, we are not only the brewers of baijiu, but also co-creators of the new youth’s lifestyle.

Not only the younger but also the elderly have become the main force in the market. The silver economy for both elderly and elderly-to-be has become the strategic priority for the country to cope with the aging population.
The elder people have accumulated a certain amount of wealth and have higher requirements for life quality. With stronger purchasing power and willingness, they can bring new increases in consumption market.
Therefore, for brands, a better understanding of current elderly can help identify potential business opportunities for this segment.

In today’s fast-paced society, consumers’ demands and expectations for products are becoming increasingly diverse. How can we create differentiated products and services based on the characteristics and needs of different consumer groups through precise market segmentation? How can we reshape the elderly brand with the marketing methods of young brands? As a brand, we should use innovative marketing methods to convey the brand concept to consumers, so that consumers can feel the warmth and care of the brand in their fast-paced lives, thereby building a deep emotional connection with consumers.

In the consumer health industry, what changes are taking place of the new sales channels and evolving consumer needs? In the era of content-driven e-commerce, how can businesses break through the competition? How should products be defined, and how can brands build long-lasting value?

The digital world has redefined the logic of brand strategy formulation. Adapting to the new normal of digital deep interaction methods within the consumer decision-making process is crucial for brands. This session delves into an in-depth analysis of how brands can adjust their strategies and innovate in a multi-channel environment. It also focuses on the silver economy, examining how different innovative models can be used across channels to precisely meet the specific needs of the elderly, thereby catalysis a new round of business growth.

In the future, as the aging of society deepens, health awareness and medical habits will change accordingly. Simple marketing tactics will not suffice in the face of increasing competition. Feng Jun, Vice President of Aier Eye Hospital Group, believes that the development of private hospitals should resemble the cultivation of a forest, creating a value ecosystem and achieving differentiated growth.
How can we explore the underlying needs of the elderly, return to the essence of healthcare, and focus on patient-centered, personalized services? How can we understand the characteristics of the elderly and enhance the value of the entire medical chain? To serve the mainstream population of the future, we must fully create value and build a strong reputation, which in turn will promote sustainable brand development.

With the steady deepening of an aging society, the silver market has emerged as a vital and influential consumer segment that cannot be overlooked. Omron Healthcare is leveraging a multi-faceted approach encompassing product innovation, digital marketing, and diversified channel expansion to delve deeply into the health needs of this demographic. Meiqi Dong, Director of Brand Strategy and Marketing, will delve into how Omron Healthcare, through its precise market insights and innovative branding strategies, is forging ahead in the silver market, consistently elevating brand awareness and setting trends.

As the living standards of our country’s silver-haired population continue to improve, travel needs tend to be personalized, users pay more attention to health and wellness, cultural experience, etc. And their social and emotional needs continue to rise. “Silver” tourism is becoming an important market segment. What are the new needs of the silver population in the field of travel? Are there any innovative strategies to attract silver-haired tourists？How to seize future trends and opportunities?

In this presentation, Yuhong Li will delve into the core insights from the “Gen Z Insights and Powerful Brand Communication Strategies” report. As digital natives, Gen Z holds fundamentally different expectations of brands compared to previous generations. They not only seek personal expression but also desire to build genuine, long-term connections with brands. Through Ylab’s intergenerational research framework, this presentation will reveal how Gen Z is redefining brand relationships in today’s complex economic environment. Yuhong Li will also share how brands can break through the “growth trap” by engaging Gen Z in deeper, more meaningful ways to achieve brand growth. The report is grounded in rich data insights, offering brands key points of resonance in the Gen Z landscape, empowering them to build lasting competitive advantage for the future.

In 2024, Banyan Group celebrates its 30th anniversary. The group’s English name has officially changed from “Banyan Tree Group” to “Banyan Group.” From a single luxury hotel brand, Banyan Group has now evolved into a hotel group with multiple brands operating in parallel.

In 1984, the founders of Banyan Group, Ho Kwon Ping and Claire Chiang, purchased a piece of land on Phuket Island, Thailand. The land was heavily polluted and considered barren. It took 10 years from the determination to cultivate new soil through tree planting to the opening of Banyan Group’s flagship brand, Banyan Tree, at Laguna Phuket in 1994.

Today, the group’s diversified brand strategy has become a new driving force for growth. Currently, the group operates across the globe with 12 diversified brands. Many of these brands are still relatively “young”. Banyan Group continues its relentless exploration of how to build a diversified brand strategy system and effective communication strategies, never ceasing in its pursuit of growth.

At the special forum “Gen Z Insights and Powerful Brand Communication Strategies,” Huan.TV will team up with CHEERS, Ylab, and Gozen Data for a roundtable discussion centered on the theme “A Heart-to-Heart Journey with Generation Z: CHEERS’ Path to Upgrade.” Amid the wave of digital transformation, Generation Z’s unique perspectives on brands and consumption are serving as a vital force driving the strategic transformation of brands. Based on these strategies, creating a heartfelt connection with consumers and influencing their mindset through effective communication is a crucial aspect of brand marketing. CHEERS will demonstrate the effectiveness of CTV marketing strategies by sharing a successful case from its collaboration with Huan.TV. Meanwhile, Gozen Data’s support with post-e-commerce chain analysis will provide the industry with practical, actionable insights. Through innovative strategies that reshape the home experience for Generation Z, a new era of brand “upgrades” in the family space will be ushered in.

In the current era of digital marketing, fast-moving consumer goods advertisers are paying more and more attention to the precise positioning, flexible operation and measurable effect of advertising. As a long-standing advertising method, outdoor advertising is gradually transforming into a prDOOH form with “digital” genes with the help of programmatic and digital technologies. This transformation not only gives outdoor advertising new marketing advantages in the digital age, but also rewrites the rules of the outdoor advertising industry, while also making media investment more transparent. As a media supply platform, VIOOH will share with brand advertisers the global media investment trends and the case of prDOOH’s “emergence”.

With the development of digital and programmatic technologies, programmatic digital out-of-home advertising (prDOOH) has gradually emerged. Compared with traditional static outdoor advertising, it not only significantly enhances the flexibility of brand exposure, but also accurately helps convert brand sales. But for many marketing partners, prDOOH is still a relatively unfamiliar concept. To this end, VIOOH will open a fireside conversation with brand representatives on site, looking forward to exploring the advantages and challenges brought by prDOOH from the brand’s own perspective.

The hotspots are changing rapidly, but the daily offline traffic entrance of the capital metro of more than 12 million remains unchanged. Technology is iterating rapidly, but the rhythm of the metro space digital and intellectual upgrading remains unchanged. We help our clients to create more than 300 outdoor communications every year, and this year, we have realized countless outdoor media circle’s first deal: outdoor can also be programmed to order according to precise needs? What personalized needs of brands can be met? How to realize the first prDOOH overseas? How flexible is dynamic content in outdoor? We will share with you how AIGC is going to play in the outdoor field.

The growing popularity of programmatic DOOH (prDOOH) in international markets has created new marketing opportunities for brands. Although the Chinese market adopted prDOOH later, it is gradually becoming a new outlet for brand marketing due to technological advancements and increased market demand. How can brands take advantage of this opportunity in the Chinese market? What are the specific characteristics of prDOOH development in China? Let’s explore these questions with industry ecosystem partners.

Nowadays, brands have reached the stage of “wanting both”. They want to pursue direct sales conversion, convey brand value, accumulate long-term assets, and require the integration of the two. The new demands of advertisers have also promoted the innovation of digital outdoor advertising. Overseas, “programmatic digital outdoor advertising” has become popular. This innovative outdoor advertising form that combines digital advertising, programmatic delivery, can coordinate global marketing, and takes into account the dual attributes of brand and effect provides brands with new options for outdoor media delivery.

Under the programmatic transformation of outdoor advertising, what development potential does programmatic digital outdoor media have in the Chinese market? How to more accurately measure advertising effects and conduct attribution analysis to optimize delivery strategies? What new tools, new technologies and new trends may appear in the field of digital outdoor advertising in the future? VIOOH will discuss the innovations and challenges of programmatic outdoor with ecological partners and brand advertisers.

Nowadays, many of China’s overseas enterprises favor investing their budgets in effect advertising, hoping to drive sales growth. However, for brands with a long-term business vision, especially mature brands, brand building is a necessary path that cannot be bypassed. By conveying the right brand concepts to overseas consumers, overseas enterprises can build strong brand power and help realize long-term business growth.VIOOH will also bring new thinking through case studies of overseas brands.

Surrounded by external insecurities, Generation Z has developed a strong psychological need for a safe and restful home environment. CTV, with its internet connectivity, multi-user sharing mode, and high-quality communication environment, perfectly aligns with Generation Z’s expectations for “heartfelt connections.” Many Gen Z users are active on CTV, not only “watching TV” but also actively “using TV,” exploring various intelligent interactive features that provide additional opportunities and scenarios for brand communication.

In this keynote speech, Huan.tv will provide an in-depth analysis of Generation Z’s behavioral trends and content preferences on CTV platforms, supported by multiple practical case studies. From insights to real-world implementation, this presentation aims to help brands resolve uncertainties and launch a “heart-to-heart” campaign aimed at Generation Z.

At the special forum “Gen Z Insights and Powerful Brand Communication Strategies,” Huan.TV will team up with CHEERS, Ylab, and Gozen Data for a roundtable discussion centered on the theme “A Heart-to-Heart Journey with Generation Z: CHEERS’ Path to Upgrade.” Amid the wave of digital transformation, Generation Z’s unique perspectives on brands and consumption are serving as a vital force driving the strategic transformation of brands. Based on these strategies, creating a heartfelt connection with consumers and influencing their mindset through effective communication is a crucial aspect of brand marketing. CHEERS will demonstrate the effectiveness of CTV marketing strategies by sharing a successful case from its collaboration with Huan.TV. Meanwhile, Gozen Data’s support with post-e-commerce chain analysis will provide the industry with practical, actionable insights. Through innovative strategies that reshape the home experience for Generation Z, a new era of brand “upgrades” in the family space will be ushered in.

As an important medium for information dissemination in the new era, CTV platforms are gradually becoming a key force in supporting philanthropic brand development for rural revitalization, thanks to their wide coverage and powerful interactive capabilities. In recent years, the China Foundation for Rural Development (CFRD) has actively expanded its cooperation with CTV platforms. Through program promotion andproject outreach, CTV platforms have provided a valuable showcase for philanthropy brands for rural revitalization, significantly enhancing the visibility and influence of these brands. Building on this, Huan.TV has meticulously planned dedicated sections for philanthropy brands. The platform not only effectively promotes rural revitalization philanthropic brands but also fosters emotional resonance between philanthropic projects and a broad audience, further enhancing the recognition and influence of philanthropic organizations and brands. These successful partnerships provide valuable experience and insights for the development of philanthropy brands for rural revitalization. In the future, we hope to continue collaborating with Huan.TV and other CTV platforms to jointly plan more innovative communication activities. By leveraging the information dissemination advantages of CTV platforms, we aim to further enhance the impact of philanthropy brands and projects, promoting comprehensive rural development.

Social and video platforms have become central to consumers digital lives. Accelerating drastically the pace of marketers and agencies life alike: more social & video content; cheaper & better; faster on trend and on culture; with fluid and adaptable media tactics. How can breakthrough in Artificial Intelligence help?
AI for marketing is a booster for Nivea and Eucerin love brands! Augmenting marketers and agencies efforts to deliver contents that resonate with consumers, with product inspiration and brand love.
In this session, Axel Adida will share how Nivea and Eucerin brands are leveraging AI in nsights, Contents and Media. ”

The advent of AI-Generated Content (AIGC) is revolutionizing the marketing domain. Technological strides are continuously expanding the horizons of marketing content, aiding brands in forging lasting connections with consumers. Kuaishou, with its profound grasp of user behavior, technology, and branding, has developed an industry-leading large language model for the marketing domain, positioning itself as a novel powerhouse driving creative advertising and business operations. Presently, Kuaishou’s AI-driven advertising revenue has surpassed 20 million per day. The AI-generated advertising materials have not only reduced the cost per ad to an impressive 0.47 yuan but have also maintained the Click-Through Rate (CTR) steadfastly at baseline levels.

Technology is reshaping our lives, presenting both unprecedented opportunities and challenges. The question is: how can we leverage AI to our advantage? Discover how L’oreal is redefining the relationship between technology and creativity. From our omnichannel “O+O+O” strategy to data-driven insights and the transformative potential of generative AI, we’re leading the way in beauty marketing innovation.

In the era of content-driven social media, “accurate audience × content” drives brand interest, while “interest × repetitive exposure” enhances conversion. YOYI Tech will explore how brands can leverage AI to identify their target audience accurately, connect social and EC channels effectively, manage the pace of engagement, and ultimately lead to the path of business growth.

The rise of the younger generation has redefined the popular lifestyle and even the deep-seated consumption structure of society. It has become an invisible circle culture with huge commercial space. Under this wave, it is particularly important for brands to “stand with young people”. How to find the right starting point? It will be a long-term practice for brands.
In the face of a complex and changing environment, how to help brands cross the cycle and maintain the strength and resilience of upward growth? Sohu Video has a different perspective and solution – “Meeting friends with video”, Sohu Video “Follow Stream” successfully helps brands achieve “dealing with young people” in multiple online and offline paths by building a unique community atmosphere and circle that meets the emotional needs of young people.
What kind of marketing secrets are behind each successful case achieved with the brand? Mr. Lu Naning will tell you how Sohu Video “Follow Stream” breaks out of the information cocoon of the algorithm, and joins hands with brands to “play with young people” with the content expression of “video + live broadcast”.

In the current era where traffic has peaked, brands blindly pursue growth and quickly harvest traffic, leading to a deteriorating marketing ecosystem and brand asset depletion, making brand development increasingly limited. In order to break this situation, brands should embrace long-termism and redefine their brand attitudes and connect with users’ minds. This time, NetEase Media will share how brands can accumulate brand assets through content co-creation and strengthen user loyalty by meticulously maintaining consumer communities, thus achieving sustainable growth and infinite growth for the brand.

Driven by artificial intelligence, marketing processes are rapidly transforming towards automation, while traditional marketing systems that rely on multiple handovers and manual approvals have gradually revealed their constraints on productivity improvement. For enterprises, in the wave of AI, how can they quickly and accurately evaluate each new technology, be one step ahead, improve marketing efficiency, and enjoy the innovation dividends brought by AI technology?

Currently, brands in the Chinese consumer market are facing retail transformations driven by ‘new brands’ and ‘new users.’ Existing marketing models, strategies, and channels are gradually becoming ineffective. With marketing budgets tightening further and the media environment becoming increasingly fragmented, brands should focus on how to concentrate their efforts, shifting from decentralization back to centralization . They should seek to understand consumers’ emotional values, driving users’ recognition of the brand, products, identity, self, and social connections to achieve the extension of diverse branding.

Young consumers of the new generation have come with new demands, accelerating the iteration speed of new products. New products are crucial for brands to expand their user base and achieve incremental growth. However, in the era of fragmented media, the marketing of new products is faced with numerous challenges, such as high costs, lack of memorable impressions, difficulty in building trust, continuous price wars, and traffic battles that “eat” into operating profits, making it hard to sustain… To succeed with new products is not just about being “new,” but more importantly, about being “heartfelt.” Only when a brand connects deeply with its users can they truly engage them. The centralized social media platform Weibo leverages its value in trending topics to support new products, expand new audiences, and create a “heartfelt” consensus, allowing more new products to shine and stand out on Weibo.

In the challenging macroeconomic status today, consumers are demanding more from their every interaction with brands to fulfill not only fundamental needs but create more emotional value and personal relevant experience.
A shift for brands to really see everyone as individuals, delivering innovative offerings, co-designing iconic and immersive experiences, upgraded shopping experience, and more importantly, capturing and creating new demand via AI enabled personalization at scale. Join us in our journey of evolution where we will unlock how Mars approaches business and brand building, reimagining growth while staying true to our purpose.

People today are increasingly looking to global brands to make the world a better place. This expands marketers’ sphere of influence beyond driving the business to driving social impact as well. One powerful way to do this is through inclusive marketing. But what does it entail? And how do you transition from a well-meaning marketing campaign to meaningful cultural impact while achieving measurable ROI? Join this CMO Masterclass to learn about Mastercard’s leading approach to inclusive marketing that combines thoughtful innovation and creative applications of technology to drive meaningful consumer engagement.

When we are looking for healthy beautiful skin, how to visualize the brand concept? How to deploy the product matrix? How to diversified communicate and precisely reach? We focus on brand revamp and upgrading, to convey the brand concept of “NIVEA IS FOR SKIN” through innovative digital marketing, to make the brand tangible and perceptible.

In the new marketing era, what brands need to do is to translate their own brand stories and let thousands of different people help you tell these super small contents. But the premise is to grasp and hit the needs of consumers, rather than meaninglessly rolling inward. Consider how to sell to consumers, but really solve business problems from the perspective of consumers. At this GDMS, Oatly will start from the perspective of category innovation and share with everyone how to connect with other brands, expand marketing scenarios around consumer needs, and achieve diversified innovation of brands.

With the gradual saturation of the market category growth gradually into maturity, more and more brands are facing the dilemma of how to break through the circle and find new growth points. Anchor as the cheese category leader, is also exploring the marketing way to unlock the category growth new drivers.
Anchor Breakthrough used RED, a content engine, to uncover the deep-seated needs hidden behind consumer behavior. Through data insights, they identified two key factors: Firstly, finding the “purchase points of users” and transforming these into product selling points to create new flavors of cheese slices; Secondly, identifying “future consumer groups” by expanding beyond Anchor’s current cheese slice demographic to tap into a broader range of potential customers; By leveraging the combination of “selling points x product x target audience,” Anchor can achieve deterministic growth for its brand. The selling points resonate with consumers’ minds, the product stays ahead of the market, and the target audience is expanded while maintaining stability, all while seeking progress amidst broader trends.

2021 was a year of the rise of new consumer brands. After realizing the absence of functional and fashion brands in the fierce competition of the women’s clothing category, how did SIINSIIN make the brand’s positioning strategy of “Functional Fashion “? How did SIINSIIN redefine the functional clothing category? How did SIINSIIN communicate with female customers and solve their pain points under the Precise Brand Positioning？ What are the thoughts of new brands in the face of a rat race for platform traffic, and how can long-term brands be built?

The popularity of the Internet in China and the change in consumers’ shopping habits have made e-commerce an important sales channel for the home furnishing industry. However, due to this change and fierce competition, major home furnishing enterprises are facing the problem of a decline in e-commerce business. So, how to enhance brand communication power, influence on the crowd, product competitiveness, and content marketing power? Long Caihua will share with you an innovative strategy for a large home furnishing enterprise on how to utilize digital and intelligent marketing to cope with challenges and achieve new growth in the overall downward trend of e-commerce.

The e-commerce channel has gradually become the key battleground for the current and future development of the FMCG market. However，with challenges such as traffic bottleneck, homogenized consumer behavior, and price competition, traditional marketing models are increasingly ineffective. To overcome these obstacles and create benefits for both brands and consumers, it is essential for brands to move beyond a sales-centric approach and align with the minds of consumers.
Today’s presentation will discuss how the SUPERB brand has achieved significant product success and enhanced brand strength through strategic consumer insight and optimization of the consumer experience.

China’s e-commerce has experienced more than a decade of rapid development, and gradually stepped into a stable period after the brief outbreak during past covid epidemic. Now, in the context of slowing economic growth and declining consumption levels, the traffic dividend has been exhausted. Industries and channels have entered a level of competing costs. In the homogenization of products and marketing, brand power and brand personality are gradually losing power. How to regain brand power through consumer insight and omni-channel access to multiple content? How to avoid falling into the homogenized low-price competition? How to build a long-term brand value? How to take brand power as the cornerstone, flexibly respond to new market changes, break through the adversity of e-commerce, and provide inspiration for the industry.

Marketing is the interpretation of the process, sales is the presentation of the results, and the ultimate goal of marketing is to achieve growth. For brands, surviving the cycle is a kind of ability, and being able to successfully traverse the cycle is the real skill.
With the evolution of Omni-channel marketing strategies and the diversification of scenarios, how can brands deeply understand and accurately penetrate the channel platform to find their own growth frequency? And how to achieve market breakthrough in marketing scenarios by product innovation, so as to find the key factors to win through the cycle?

Category innovation is the way for Chinese snack food companies to achieve growth, but category innovation is not the ultimate goal. The ultimate goal is to achieve best-selling products, and to build “Internet celebrity” products into “star” products in the new e-commerce era. How to amplify the service advantages of enterprises? how to expand the growth leverage of category innovation? How to focus on growth, and open up the second pulses of appointment and supervision? SHI XUN will share the practical case of the second growth curve.

As a pet food brand with a history of more than 50 years, Royal Canin, in the face of the younger generation of Chinese pet owners and increasingly fierce market competition, adheres to the right path while achieving something unconventional, embraces innovative marketing methodologies to communicate and interact with the new generation of young pet owners, promotes the rapid development of business, and strengthens its position as the market leader.

In today’s rapidly developing business world, innovation and breakthroughs have undoubtedly become key elements for the sustainable growth of enterprises. The launch of new products is an important way for brands to attract consumers, and IP-based new product has endowed brands with unique charm and value. It can cross different platforms, break the limitations of channels, and bring more traffic and sales opportunities to the brand. When new products are IP-based, how can brands use the power of e-commerce to drive development in all fields and achieve efficient sedimentation of crowd assets?

Under the “pet economy”, online e-commerce channels have become the main purchasing channel for pet owners. However, the domestic pet industry has a low entry threshold and homogeneous products. The core issue is to solve the problem of customer retention. It is necessary to improve consumers’ perception of the brand, pay attention to the maintenance of customer relationships, enhance loyalty, and promote repeat purchases. As a well-known domestic pet food company, Myfoodie has repeatedly topped the sales list of pet industry categories and is loved by consumers. In addition to the high brand awareness, how does Myfoodie achieve high-conversion e-commerce private domain operations?

In major e-commerce platforms, non-standard categories such as apparel and jewelry are the top categories. However, unlike the single-product approach used for fast-moving consumer goods, e-commerce for non-standard products is more challenging. These products face issues such as multiple SKUs, frequent new arrivals, high inventory pressure, and high return rates. Additionally, the constantly changing business environment and the competitive landscape across multiple e-commerce platforms exacerbate industry competition, putting unprecedented pressure on brands.
As a time-honored domestic brand with a 50-year history, OSM Pearls, how can we continuously explore new growth points in a complex and ever-changing online environment? How can we strike a balance between traffic and brand building? How should we make choices between profit and scale?

The diversified ways of playing with traffic have enabled new consumer brands to develop rapidly. Often, the creation of a hit product can make a brand popular. However, as new consumer brands enter the later stages of development, the gap between new and old brands is gradually narrowing. Brands need to make changes if they want to survive in the cruel market. As a leading home textile brand, how can we quickly gain consumer recognition and quickly become popular in e-commerce channels?

After more than 20 years of rapid development, China e-commerce has seen a continuous decrease in user traffic dividends. In the short term, the overall growth rate of the industry is expected to slow down in growing, in the long run, the potential demand in the market is still relatively large, shifting from a focus on incremental growth to a stage where both incremental and stock are equally important, with a new development model Speed up exploration. At the same time, emerging traffic channel platforms continue to grow, further intensifying the fierce competition among giants. What are the opportunities in the e-commerce market in 2024? How should brands respond to the ever-changing market trends? Nielsen IQ will decode the growth engine of the 2024 e-commerce market.

AI can deeply explore multi-dimensional information such as consumers’ behaviors, preferences and demands, thereby accurately understanding consumer. Based on these profound insights, enterprises can formulate more targeted marketing strategies and plans. During the marketing implementation process, AI can optimize and adjust strategies in real time to ensure the efficient use of resources. Meanwhile, through the evaluation and feedback of marketing effects, AI can further improve user insights, forming a continuously optimizing closed loop. This closed loop will constantly enhance the effectiveness and efficiency of marketing and create greater value for enterprises.

As society evolves and consumer priorities shift, there is a growing focus on personalized experiences and emotional engagement. Keeping pace with industry trends and meeting these evolving consumer expectations remains a critical challenge for brands. With the rapid advancement of smart devices and AI technology, hyper-personalized marketing is becoming increasingly feasible. In this presentation, XiaoDu will leverage classic successful marketing examples to explore how AI and smart technology can profoundly enhance brand marketing strategies. This approach aims to facilitate deeply personalized interactions with each consumer, fostering mutual growth and success. By collaborating closely with brands, we strive to set new industry benchmarks and lead the way in shaping the future of marketing.

The essence of digital upgrading in the retail industry is the reconstruction and optimization of the three elements of “people, goods and fields”. In the process of building a set of “digitalization that understands management” system, with the introduction of digital tools, the underlying logic of enterprise management has undergone fundamental changes. How does LYFEN, with 89 million+ members, build a more scientific and efficient digitalization system? How to promote the integration of online and offline, public and private domains, effectively improving the operational efficiency and customer experience? Driven by AI, what new thinking can we gain from the brand in the process of digitizing the construction of the system?

In the past few years, under the influence of “uncertainty” in the macro market, the marketing budgets and expenditures of most brands have been greatly affected. Whether it is a traditional large-cap enterprise or an emerging overseas enterprise, they will be more cautious in market launch and marketing, but blindly cutting marketing budgets can only achieve short-term growth, which is not conducive to the long-term development of the brand and may even lose its advantage in the competition. In the face of the ever-changing market environment, for brands, how to plan to achieve long-term and stable growth? How to improve marketing from simple content marketing to the perception experience stage, so that data can enable the business to achieve new growth?

In the era of AI explosion, we not only see the opportunity of artificial intelligence development, but also see the innovative thinking of enterprises through interconnected intelligence + high-tech. In GDMS2024, Raymond Tang, Vice President of Digital Store Operations of McDonald‘s China will explain in detail the approaches of McDonald’s China in digital transformation, and how to promote digital transformation through organizational change, and then further promote organizational upgrading through digital transformation, so that McDonald’s can continue to improve the efficiency of people, goods and venues.

As the public domain traffic dividend fades, the digital private domain is heading for a deeper exploration in China. When building and improving the private domain system, brands are still faced with the problem of how to achieve the precise matching of the three elements of people, goods, and venues. With 72 million members, LYFEN has always insisted on deepening the digital transformation of corporate marketing. The company’s “precise single-store CRM membership system” has played a key role in data-driven marketing changes. How to improve the lifetime value of members, how to continuously improve the label system in the private domain system through AI empowerment, and achieve precision marketing? LYFEN will discuss with you at this year’s GDMS.

Facing numerous challenges such as the diversification of global media resources, the high threshold for refined cross-border marketing, and the high cost of collaborative management of service projects, the demand for an all-in-one digital marketing management platform among overseas advertisers is increasing. How can Meetsocial Group help advertisers achieve data-driven automation in end-to-end marketing management? We will focus on the digitalization of professional capabilities and the development of AI agents, sharing BeyondClick platform service and AI capabilities.
BeyondClick is a sub-brand under Meetsocial Group that focuses on comprehensive marketing services for brands venturing overseas. It has provided in-depth services to over 3,000 leading brands in areas such as localization strategies, integrated marketing, and digital operations, helping to enhance brand competitiveness and succeed in the global market.

Even in highly competitive red ocean markets, there are hidden opportunities. How can entrepreneurs carve out a blue ocean? Why did we choose the charging category, and what guides our brand’s growth? How do we approach product development and user experience? Will Zhang will share SHARGE’s journey, exploring how to seize opportunities in global red ocean markets and find new paths for Chinese brands to expand internationally.

Brand going global has become a necessary option for enterprises nowadays, but we cannot blindly go global. We must understand and insight into the fundamental needs of overseas markets, combine the current situation and capabilities of the enterprise, formulate medium – and long-term strategies, make products suitable for overseas markets, improve service capabilities, accurately and effectively market to users and continuously promote the brand, win trust, gradually establish user mentality, and use products and brands to drive sales. This is the true way for a brand to go global. Finally, do a good job in team management and risk control, and achieve sustainable overseas management.

In 2024, Chinese brands will encounter new opportunities and challenges in the global market, making the shift from product export to brand globalization particularly critical. From CHUNMI Technology Group’s perspective, this talk explores how brand globalization can achieve a breakthrough from zero to one by leveraging diverse social media strategies, ultimately capturing consumer mindshare and building global brand influence.

Nowadays, more and more Chinese brands are going abroad and participating in the global brand competition environment. With the continuous deepening of going global, brand owners’ understanding of “going global” is also deepening. Chinese enterprises are undergoing a transformation from “product going global” to “brand going global”. In such an environment, how should brands respond to their weak links, turn danger into opportunity, and achieve reshaping and growth under the transformation?

The first half of 2024 was a period of both enthusiasm and difficulty for Chinese brands to go global. The “new” environment faced by overseas marketing: new categories, new markets, new technologies, new channels, and new strategies. These “new” trends pose challenges and also create the potential for “new” brands. Feishu Shennuo will discuss innovative digital marketing strategies with two brand advertisers at this year’s GDMS, expand global markets and audiences, share successful cases and strategies, and help brands achieve value breakthroughs on the international stage.

The first half of 2024 was a period of both enthusiasm and difficulty for Chinese brands to go global. The “new” environment faced by overseas marketing: new categories, new markets, new technologies, new channels, and new strategies. These “new” trends pose challenges and also create the potential for “new” brands. Feishu Shennuo will discuss innovative digital marketing strategies with two brand advertisers at this year’s GDMS, expand global markets and audiences, share successful cases and strategies, and help brands achieve value breakthroughs on the international stage.

Going global is currently a strategic focus and trend in the e-commerce industry. Chinese brands and manufacturing companies face numerous challenges and opportunities during the initial stages of their global expansion. At this stage, SinoClick provides invaluable support through its decade-long expertise and experience serving over 100,000 overseas businesses. With a vast and comprehensive data advantage, SinoClick combines expert insights and AI-powered products to empower cross-border e-commerce businesses. Our clients are focused on online retail in overseas markets, spanning categories such as 3C electronics, beauty and fashion, new energy, smart hardware, home furnishings, and outdoor sports. By leveraging major global e-commerce platforms, SinoClick help companies fully establish their international presence, enabling Chinese enterprises to transform into global players.

Under the influence of many favorable factors such as capacity overflow in the domestic consumer market, development of endogenous strength of consumer brands, and substantial national-level policy support for enterprises going global, an increasing number of Chinese consumer goods enterprises are beginning to enter international markets. Meetsocial Group assists Chinese brands in exploring how to use innovative digital marketing strategies to expand their global markets and audiences, share successful cases and strategies, empower brands in achieving value breakthroughs on the international stage, and lead more Chinese brands to the international market.

As the Indonesian market continues to evolve, establishing a “China brand” like OPPO as a premium choice requires strategic innovation. For OPPO, the journey from being known for affordable models to becoming a premium brand demanded more than just product excellence, it required deep cultural understanding and localization.
How do we reposition a brand to resonate with premium consumers? How do we navigate the unique consumer dynamics in Indonesia compared to China? What strategies can transform brand perception in a competitive market? Patrick Owen’s keynote will explore the challenges and opportunities of building OPPO as a premium brand in Indonesia, highlighting strategic campaigns, localization efforts, and the role of generative AI in creating both emotional and practical value for consumers.

With the strong rise of Chinese brands, “going overseas” has become one of their important strategic layouts. In the era of mobile Internet, focusing on mobile and social media marketing and bringing goods through KOL has become the preferred marketing channel for Chinese brands. How to find the right brand positioning in overseas markets? How to impress consumers with content marketing? In this session, we will discuss in-depth insights of young consumers in overseas markets and innovative attempts of short video live e-commerce in overseas.

Brand going global has become a necessary option for enterprises nowadays, but we cannot blindly go global. We must understand and insight into the fundamental needs of overseas markets, combine the current situation and capabilities of the enterprise, formulate medium – and long-term strategies, make products suitable for overseas markets, improve service capabilities, accurately and effectively market to users and continuously promote the brand, win trust, gradually establish user mentality, and use products and brands to drive sales. This is the true way for a brand to go global. Finally, do a good job in team management and risk control, and achieve sustainable overseas management.

The number of Wechat Channels users will grow rapidly in 2024. Compared with other platforms, Wechat Channels have the natural advantages of strong sociality, decentralization, and public-private linkage of the entire WeChat ecosystem, and have become a new choice for many brand merchants to achieve business growth. Of course, Wechat Channels are also gradually raising the regulatory threshold, and the logic of starting accounts, delivery ideas, and operating methods under the unique ecology of Wechat Channels are also very different from other platforms. What principles should brands follow when entering the Wechat Channels? What are the new ways to live broadcast on Wechat Channels?

Review of the development of Wechat Video Accounts and trend forecasting; 2. The underlying logic and content characteristics of Video Accounts; 3. Case study review: A listed beauty brand entered Video Accounts in 2022, and after 18 months, established a comprehensive matrix, unified the product range, and promoted online and offline joint sales. They built a national network of over 500 counter Video Accounts for short video matrix + 81 offline BA for self-operated live broadcast matrix + influencer distribution matrix. The brand achieved monthly sales of millions on the Video Accounts platform, ranking in the top 5 for beauty and personal care in the Video Accounts platform.

Starting with data from consumer behavior research and merchant surveys, we will analyze the development trends and opportunities of WeChat Video Accounts, and explain certain brand cases from a business model perspective.

Relying on the exposures dividend, short video and live-streaming platforms have risen rapidly in recent years, and the online marketing model continues to innovate. As a typical representative, the Channels, with its massive users and rich content ecology, has also become an important position for many brands to make online marketing efforts. How to find the most effective way to start the live-streaming of Channels? How to connect the Channels live-streaming with the brand’s private domain system? How to really create a phenomenal and popular Channels live-streaming? Weyushidai will share with brands their latest thinking and the scientific methodology behind it.

Leveraging the massive user base of WeChat, the Video Account has opened up a whole new frontier for growth within the brand’s private domain operation system. As a seasoned player in the probiotics industry, which has achieved good results on traditional e-commerce platforms and has been deeply involved in the science popularization platform, and as the only probiotics product on Zhihu Good Things 100, how did Ran Yiduo seize the new opportunities for the brand on Video Accounts? How did it use the founder’s IP to drive growth across all channels?

When entering the wechat channel has become a consensus among brands, gN pearl has already achieved steady and fast running in the new season of 2024. Equipped with the wechat channel, a business connector of the WeChat ecosystem, gN pearl uses the strategy of “combining public and private traffic” to drive high conversion. Behind the strong growth data, gN pearl is more interested in the unique potential of the platform’s “public and private domain linkage”. Digging deep into the underlying logic behind it, how can gN pearl replicate the successful case of the wechat channel? gN pearl, Managing Director, Shuo ZHOU will tell you.