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Rick Yan

GDMS|2023-11-25 15:33

Mr. Yan Chengjiang is the Chief Client Service Officer of GOZEN Technology, responsible for providing digital communication strategy services for clients, as well as exploring the business model of TV/OTT media innovation.

 

Prior to joining GOZEN Technology, Mr. Yan was the General Manager of Media Strategy Investment at Dentsu Media China and General Manager of GroupM, Nanjing office. Mr. Yan has more than 20 years of practical experience in the field of media tactical planning.

 

During his tenure at GOZEN Technology, Mr. Yan led the team to effectively combine media investment, platform strategy and data-driven content through the introduction of a more efficient investment in all-link media solutions, creating a synergistic model of business intelligence and digital drive to better upgrade customer service.

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