With over 10 years of hands-on marketing experience, Mr. Shen has served more than 15 renowned brands and orchestrated over 20 projects exceeding RMB10 million in scale.
As a senior marketing professional, Mr. Shen takes CHEERS’ “product leadership” as the starting point for marketing power, deeply exploring the new closed-loop marketing chain of “people-goods-scenes-touch-purchase” in e-commerce. He actively embraces platforms, coordinates with cross-border brands, unites industry celebrities, and combines offline channels through a series of marketing actions such as strategic innovation, positioning renewal, and content promotion. In the era of content marketing supremacy, Mr. Shen plays an important role in helping CHEERS brand achieve rapid development in e-commerce.
