Q Chen has amassed over 20 years of experience in digital Internet marketing. His career includes a decade at Renren (2005-2015), where he played a pivotal role in the commercialization of social media. Since 2016, he has led the brand advertising division at Xiaomi Group, developing innovative marketing strategies for mobile phones, OTT, and IoT smart hardware. Chen’s expertise has been recognized through his appointments as a visiting professor at the Advertising School of Communication University of China and as a marketing scientist at Miaozhen Marketing Academy. He has also served as a final judge for prestigious awards like the China Advertising Great-wall Awards, the Effie Award (Greater China), and the ECI Award.

Under the guidance of Xiaomi Group’s 「Human x Car x Home」strategy and its vision of 「advertising as a service」, Chen always prioritizes user privacy and user experience. He continuously explores and successfully establishes industry-leading advertising methodologies and models for mobile personal scenes, OTT home scenes, and AIoT smart life scenes. He has built an intelligent ecological brand marketing business model and customer service system with distinct Xiaomi advantages, actively promoting the construction of a marketing system that aligns with the era of the Internset of Everything. This has opened up more business scenarios for brand owners and stimulated greater-than-expected business value.