Joseph Zheng joined Porsche as the Chief Executive Officer of Porsche Digital China in 2023. Before Porsche, Joseph took executive leadership roles at renowned companies including BMW China, Nokia, and Intel.
Joseph has in-depth expertise in developing and scaling digital products and services, along with a solid experience and unique insights into digital transformation and customer solutions innovation.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
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