Krystal Ze, currently serving as the Brand Director of Zhao Yi Ming Snacks, is an experienced marketer and brand strategist.
She is fully responsible for brand building, brand marketing, product marketing, and local lifestyle services atZhao Yi Ming Snacks . During her tenure, she has helped the company and its campaigns win prestigious awards such as Most Innovative Companies Award, China Content Marketing Awards, and Isee Global Food Innovation Award (Enterprises).
Previously, she held the position of Brand Head for WOW COLOUR under MINISO and also for Guan Zhan Collagen. She successfully helped revamp and upgrade a traditional local beauty brand, propelling it into the Top 10 on Tmall Beauty. Additionally, she has experience in building a brand from scratch, taking it from zero to one. With over 10 years of industry experience, she has deep expertise in the fast-moving consumer goods (FMCG) market and possesses a profound understanding of new consumer trends, brand building, and promotion.
