is the Senior Director Brand & Content, Mars Wrigley China, and the Global digital marketing acceleration. She is responsible for delivering communication strategies and building iconic brand in a personal relevant and cultural famous approach for Mars Wrigley China’s entire portfolio Besides, she is also responsible for development and scale deployment of leading edge digital branding building capabilities and approaches as global stewardship.

Alice is a seasoned marketers and business woman with nearly 20 years exprience in Great China and Afirca with a proven track record in delivering strong business performance, building great team, launching category disruptive innovation & marketing campaigns. Prior to Mars, she has riched experience in both MNC and domestic companies. She started and spent 13 years working for P&G with a varity of different role across differnt categories, global& regional roles. She has led the team winning multiple awards such as Effie, ROI, LIA Chinese Creativity Awards over the years and was invited as guest lecturer in Cannes Linons 2023.

Alice graduated in Harbin institute of Technology and acquired master degree.