Joslyn Wu joined VF Group in March 2021 as Senior Brand Director, The North Face. She is responsible for the development of brand and marketing strategies s well as the execution of marketing campaigns for The North Face brand in Asia Pacific region.
Prior to VF, Joslyn worked as Brand Director of AB Inbev, where she was responsible for the marketing management of Budweiser, Hoegaarden, Harbin beer and several other brands, and served in multiple positions in both China and GHQ, where she gained extensive knowledge of consumer insight, brand communication strategies as well as marketing integration of global brands in multiple regions including China.
Joslyn holds a Bachelor of Diplomatic Studies from Guangdong University of Foreign Studies , and Master’s degree of Communication Studies from the Communication University of China.
